Abstract: In recent years, with the prosperity of e-commerce, problems such as the surge of express delivery and the decline of service quality have become increasingly prominent. The new regulations on express delivery emphasize the principle of informed consent of users, aiming to protect the rights and interests of consumers and achieve fair trading. However, the phenomenon of door-to-door delivery difficulties still exists. This paper deeply analyzes the realistic difficulties faced by enterprises, couriers and consumers since the promulgation of the new regulations on express delivery, which is closely related to the market competition strategy of the express industry, the difficulty in protecting the rights and interests of couriers and the insufficient regulatory penalties. In order to smoothly promote the implementation of the new regulations of express delivery and ensure that express delivery can come to the door as promised, enterprises need to change the development model, pay attention to technological innovation and talent training, improve the employment security of couriers; the government and relevant departments should strengthen supervision, and create a healthy and orderly express market. Through multi-party participation, it not only helps to realize the modernization of express delivery services, but also promotes the efficient and stable development of the industry, and brings better service experience to consumers.